Color Usage
LA CAN’s primary brand color is freedom orange. Its usage is as follows:
- Action color for website on buttons or links
- Action color on flyers or graphics to highlight important info
- Used as the primary color background on graphics and on the site
Alternate accent colors include Skid Row Sun, Garden Green, Sky Blue and Power Purple. These can be used as background colors in flyers or on the site or to highlight actions and important info if orange is not desired.
Neutral colors include Soft Black, True Black and True White can be used. Text should generally be one of these neutral colors to ensure legibility.
Color pairings
- Freedom Orange (background) with True Black (text)
- Skid Row Sun (background) with Soft or True Black (text)
- Garden Green (background) with Soft or True Black (text)
- Sky Blue (background) with True Black (text)
- Power Purple (background) with True White (text)
- Soft or True Black (background) with True White (text) <- can use Freedom Orange on white only for large text or decorative elements
- True White (background) with Power Purple (text) <- can use Freedom Orange on white only for large text or decorative elements
Check your color contrast for readability and to make it easy for folks with visual impairments